Case Study: How Alcom Transformed Traditional Catalogues into Sales Machines

Client Overview

ALCOM Group Berhad (Aluminium Company of Malaysia Berhad) is one of Malaysia’s most established manufacturers of aluminium products, supplying to global industries including automotive, construction, and packaging. With decades of heritage, ALCOM needed a modern catalogue that would reflect its industrial leadership while appealing to global stakeholders.

Challenge

Despite ALCOM’s long-standing reputation, their existing marketing materials lacked a unified visual identity. Their catalogue didn’t reflect the premium, innovation-driven image the company wanted to portray. The content was also too technical for general corporate use and lacked visual engagement.

LPS Solutions

Strategic Design
Direction

We worked closely with ALCOM’s internal team to understand their values, goals, and target audience. Our goal was to keep the design minimal, professional, and content-driven — reflecting ALCOM’s trusted legacy and global relevance.

Content Structuring & Refinement

We reorganized the product and company information to improve flow and readability. Technical terms were preserved for accuracy, but supported with simplified, humanized narratives for business audiences.

Creative Catalogue Design

Our team designed a sleek, modern catalogue using a structured grid layout, consistent visual hierarchy, and clean typography. Visual elements such as icons, section headers, and imagery were used to elevate product understanding without clutter.

Visual Identity Consistency

We infused ALCOM’s existing brand colors, fonts, and tone across all pages to ensure consistency with their broader identity, while subtly refreshing the look to feel more international and refined.

Impact

Stronger Corporate Presence:

The newly designed catalogue is a central asset for international marketing, client presentations, and stakeholder engagement, positioning ALCOM as a modern, forward-thinking industrial leader.

Improved Readability & Clarity:

Content restructuring and a clean layout enhanced readability, making technical product information more accessible to partners, distributors, and prospective clients.

Increased Engagement & Inquiries:

With better visual flow and callouts, the catalogue encouraged more inquiries during trade events and client meetings, supporting the sales and business development team.

Enhanced Brand Consistency:

Design elements now align seamlessly with ALCOM’s broader brand identity, helping the company present a unified, polished image across digital and print touchpoints.

𝑫𝒓𝒊𝒗𝒆𝒏 𝒃𝒚 𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒕𝒐 𝒕𝒉𝒆 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑭𝒖𝒕𝒖𝒓𝒆