𝑫𝒓𝒊𝒗𝒆𝒏 𝒃𝒚 𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒕𝒐 𝒕𝒉𝒆 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑭𝒖𝒕𝒖𝒓𝒆
DRIVEN BY TECHNOLOGY TO THE DIGITAL FUTURE
Penur’Will is a Malaysian-based will-writing service that offers non-Muslim individuals and families a secure, affordable, and legally sound way to prepare their wills. Built to serve those who are often overwhelmed by legal jargon and hesitant to address estate matters, the brand needed clarity, trust, and warmth, both in messaging and functionality.
Will-writing is a sensitive topic layered with emotional hesitation and legal complexity. The brand needed to clearly educate Malaysians on their legal rights and responsibilities while making the process feel approachable and necessary—not intimidating. There was also a strong need to simplify legal frameworks and build a clear brand voice that resonated with Gen X and older millennials seeking clarity and compassion.
Crafted a clear, calming, and empathetic tone of voice across the site. Each section was built to guide users with minimal friction and maximum understanding.
Developed a visual system centered on calmness, reliability, and empathy using earthy tones, soft fonts, and plenty of breathing space, aligned with the gravity of the service.
Ensured the website met legal standards, with sections tailored specifically for different user types, including senior citizens, OKU (Persons with Disabilities), and women.
Collaborated with the web team to ensure intuitive navigation, from understanding will options to booking consultations, tailored for older, non-digital-native audiences.
Helped position Penur’Will as a “human-first legal service”—trustworthy, professional, but emotionally accessible.
The brand now explains legal processes in everyday language, making it easier for Malaysians to understand what they’re signing and why it matters.
The site structure led to lower bounce rates and longer page visits, especially on educational pages like FAQs and service breakdowns.
Pages are now tailored to different segments like elderly users, caregivers, and non-Malay-speaking clients—making the services more inclusive.
Penur’Will launched not just as a legal service but as a long-term brand rooted in family care, security, and emotional intelligence.
A frictionless user journey and clear CTAs helped users confidently move from awareness to action, booking consultations with ease.
Driven by Technology to the Digital Future
Laurea People’s Signature
Driven by Technology to the Digital Future
Laurea People’s Signature
Driven by Technology to the Digital Future
