𝑫𝒓𝒊𝒗𝒆𝒏 𝒃𝒚 𝑻𝒆𝒄𝒉𝒏𝒐𝒍𝒐𝒈𝒚 𝒕𝒐 𝒕𝒉𝒆 𝑫𝒊𝒈𝒊𝒕𝒂𝒍 𝑭𝒖𝒕𝒖𝒓𝒆
DRIVEN BY TECHNOLOGY TO THE DIGITAL FUTURE
Asiela is a contemporary headscarf brand based in Malaysia, designed for modern Muslim women who seek elegance, comfort, and authenticity. As a new entrant in a competitive modest fashion space, Asiela approached LPS to craft a strong brand foundation both visually and strategically to launch with clarity, purpose, and market edge.
Entering a saturated market, Asiela needed more than just a logo or product photos. The brand lacked a defined identity, digital assets, and a clear go-to-market approach. With no online presence and a goal to stand out in the modest wear category, they required a complete branding and launch strategy built from scratch.
01
Brand Guidelines & Logo Design
Developed a clean, versatile logo and brand system with calming tones, minimalist fonts, and visual consistency for packaging, web, and social media.
02
Market Positioning
Strategy
Conducted competitor analysis and audience research to position Asiela as a lifestyle brand that blends tradition with modernity, focusing on timeless designs and everyday elegance.
03
Website Design & Development
Built a sleek, responsive e-commerce website optimized for conversions, highlighting product collections, material quality, and lifestyle imagery.
04
Brand Storytelling & Messaging
Crafted Asiela’s voice to be graceful, confident, and aspirational, appealing to women who value faith and fashion in equal measure.
05
Creative Direction for Content
Planned visual direction for future product shoots and campaigns, ensuring alignment with the overall brand aesthetic and mood board.
Asiela now has a complete brand foundation, from logo and tone to web presence that reflects its vision and values clearly across all channels.
The website is now e-commerce enabled, responsive, and built for scale—ready for online orders, product launches, and seasonal campaigns.
With a strong story, strategy, and visual identity, Asiela launched with a distinct presence that stands out in a saturated modest fashion space.
Whether it’s Instagram, packaging, or the website, every element now reflects Asiela’s calm, confident, and aspirational energy, building lasting first impressions.
Driven by Technology to the Digital Future
Laurea People’s Signature
Driven by Technology to the Digital Future
Laurea People’s Signature
Driven by Technology to the Digital Future
