Influence of digital transformation on employee satisfaction in SME’s
Digitization has taken the world by storm. A major step towards digitization started in various industries and enterprises. The work is now being done, faster, more precisely, and with ease. However, we cannot deny the fact that an organization is run by the people and not by
Driven by Technology to the Digital Future
Due to the massive development in technology and IT infrastructure, things are moving faster than they used to. Digital progress over the last decade has changed how we live, work, and play. The digital revolution has hugely impacted our economy
Will Branding Ever rule the world?
In today’s digital world, companies need more than an excellent product to succeed. They need an effective strategy to better connect with their customers and that’s where branding comes in. Branding gives personality and attributes
7 Horrible Mistakes You are making with Marketing!
In today’s world, most customers spend their time browsing the internet. Due to this, businesses have shifted their efforts from physical mediums to social media and the internet. Brands are spending a lot on marketing efforts to grab customers’ attention.
According to Forrester, global marketing spending would reach up to $146B. T
Evolving Role of Social Media in E-commerce
Social media has allowed digital marketers to evolve by acquiring, retaining and upselling customers. It has played an important role in the business’s marketing strategy by generating leads, increasing
How to Analyze Customers to Understand the Digital Consumer?
Today’s consumers are digital natives. They’re used to buying things online, and they expect nothing but the best experience. And the mushrooming competition in the market is making the task more difficult for businesses.
