ALCOM

Client Overview ALCOM Group Berhad (Aluminium Company of Malaysia Berhad) is one of Malaysia’s most established manufacturers of aluminium products, supplying to global industries including automotive, construction, and packaging. With decades of heritage, ALCOM needed a modern catalogue that would reflect its industrial leadership while appealing to global stakeholders. Challenge Despite ALCOM’s long-standing reputation, their existing marketing materials lacked a unified visual identity. Their catalogue didn’t reflect the premium, innovation-driven image the company wanted to portray. The content was also too technical for general corporate use and lacked visual engagement. LPS Solutions 01 Strategic DesignDirection We worked closely with ALCOM’s internal team to understand their values, goals, and target audience. Our goal was to keep the design minimal, professional, and content-driven — reflecting ALCOM’s trusted legacy and global relevance. 02 Content Structuring & Refinement  We reorganized the product and company information to improve flow and readability. Technical terms were preserved for accuracy, but supported with simplified, humanized narratives for business audiences. 03 Creative Catalogue Design Our team designed a sleek, modern catalogue using a structured grid layout, consistent visual hierarchy, and clean typography. Visual elements such as icons, section headers, and imagery were used to elevate product understanding without clutter. 04 Visual Identity Consistency We infused ALCOM’s existing brand colors, fonts, and tone across all pages to ensure consistency with their broader identity, while subtly refreshing the look to feel more international and refined. Impact Stronger Corporate Presence:  The newly designed catalogue is a central asset for international marketing, client presentations, and stakeholder engagement, positioning ALCOM as a modern, forward-thinking industrial leader. Improved Readability & Clarity:  Content restructuring and a clean layout enhanced readability, making technical product information more accessible to partners, distributors, and prospective clients. Increased Engagement & Inquiries:  With better visual flow and callouts, the catalogue encouraged more inquiries during trade events and client meetings, supporting the sales and business development team. Enhanced Brand Consistency:  Design elements now align seamlessly with ALCOM’s broader brand identity, helping the company present a unified, polished image across digital and print touchpoints.

Penur’Will’s

Client Overview Penur’Will is a Malaysian-based will-writing service that offers non-Muslim individuals and families a secure, affordable, and legally sound way to prepare their wills. Built to serve those who are often overwhelmed by legal jargon and hesitant to address estate matters, the brand needed clarity, trust, and warmth, both in messaging and functionality. Challenge Will-writing is a sensitive topic layered with emotional hesitation and legal complexity. The brand needed to clearly educate Malaysians on their legal rights and responsibilities while making the process feel approachable and necessary—not intimidating. There was also a strong need to simplify legal frameworks and build a clear brand voice that resonated with Gen X and older millennials seeking clarity and compassion. LPS Solutions 1. Full Website Content Development Crafted a clear, calming, and empathetic tone of voice across the site. Each section was built to guide users with minimal friction and maximum understanding. 2. Branding & Visual Identity Guidelines Developed a visual system centered on calmness, reliability, and empathy using earthy tones, soft fonts, and plenty of breathing space, aligned with the gravity of the service. 3. Compliance-Ready Copy & Structure Ensured the website met legal standards, with sections tailored specifically for different user types, including senior citizens, OKU (Persons with Disabilities), and women. 4. User-Centric Website Flow Collaborated with the web team to ensure intuitive navigation, from understanding will options to booking consultations, tailored for older, non-digital-native audiences. 5. Positioning & Brand Voice Helped position Penur’Will as a “human-first legal service”—trustworthy, professional, but emotionally accessible. Impact Demystified Will-Writing:  The brand now explains legal processes in everyday language, making it easier for Malaysians to understand what they’re signing and why it matters. Stronger User Engagement:  The site structure led to lower bounce rates and longer page visits, especially on educational pages like FAQs and service breakdowns. Clearer Audience Targeting:  Pages are now tailored to different segments like elderly users, caregivers, and non-Malay-speaking clients—making the services more inclusive. Built for Long-Term Trust:  Penur’Will launched not just as a legal service but as a long-term brand rooted in family care, security, and emotional intelligence. Conversion-Optimized Experience:  A frictionless user journey and clear CTAs helped users confidently move from awareness to action, booking consultations with ease.